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The mission

Contrary to popular belief, being silent about racism won’t make it go away. In fact, we need to do the exact opposite. The more honest conversations we have about race in America, the greater chances we will have to provoke real change.


Racism as an idea was established in 1492. (If you don’t know the significance of this date, don’t worry we are here to help).


Our apparel represents the tangible critique of the establishment. The goal isn’t to make anyone feel guilty. Its about giving a voice to the people (all people) and taking a public stand against racism.


There is a lot of work to be done. We believe in volunteering, mentoring, community service, activism, and donating to organizations that do good social justice work. Wearing our apparel wont change the world by itself, but its a great way to start the conversation. 

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